During her three years at Facebook, Jhaveri led marketing for the company’s platform and credits products, as well as the preferred marketing developers program. She also spent seven years in marketing at Microsoft, and a year at Apple on the Macbook marketing team.
Most recently, Jhaveri launched the marketing campaign for the debut of Facebook Home, the social giant’s Facebook-centric software effort for Android smartphones, including coordinating with mobile partners HTC and AT&T.
“Kate was a valuable member of Facebook’s team and we wish her the best of luck in the future,” a Facebook spokesperson told AllThingsD. She begins her first day of work at Twitter on Tuesday ( ie, from today ), where she will report to head of marketing and communications Gabriel Stricker. Twitter has poached Facebook’s head of consumer and mobile marketing, Kate Jhaveri, according to a report.
Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday afternoon:
Jhaveri, pictured below, joined Facebook in August 2010 and stopped working at the company sometime this month, according to her LinkedIn profile. She had previously served as consumer and online marketing director at Microsoft.
Twitter’s General Counsel Alexander Macgillivray also announced he was leaving the company. Macgillivray tweeted about his move after a story in AllThingsD appeared.