YouTube has begun using a new logo for its apps and social networking accounts. Last Friday, the video service quietly updated its Facebook, Twitter and Google+ pages with a new profile picture showing a vastly redesigned logo (see the full logo Above.) Earlier that week, YouTube released an update to its mobile apps, which also featured the new logo as the app icon.
YouTube has never changed the basic format of the logo, other than to make some minimal cosmetic updates. That said, it’s unclear whether YouTube has officially abandoned its old logo for good, as it still shows on YouTube’s website.YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it’s used for years now. In its place, the new logo features a two-tone red and white design that largely focuses on a flattened play icon, with thin lettering below it for the website’s name. The logo first appeared in the redesign of YouTube’s Android and iOS apps last week, and it’s since shown up on its Facebook page and Twitter profile — though notably, not on YouTube’s own website. We’ve reached out to confirm whether this is a true redesign in the works or just an alternate logo.
YouTube did not immediately respond to our request for comment.
For comparison, here’s how YouTube’s logo looked on the site shortly after it launched in early 2005, courtesy of the Internet Archives:
Do you think the new logo is an improvement? Share in the comments.
UPDATE: YouTube says it is not abandoning the old logo. YouTube tells us that its current logo “is not going away,” and that these changes are part of an increased use of the play button to represent itself. While it takes a different form, YouTube has actually been using something similar as its Chrome app icon for a while now. The company’s full statement is below.
“Our main logo is a core part of YouTube and is not going away,” a rep told Mashable in a statement. “We are increasingly using our play button for apps and icons.”