Facebook unveiled new U.S. user metrics on Tuesday, announcing that more than 128 million users log into the web version of the site every day. That’s more than 40% of all Americans.
On mobile, that number drops slightly to 101 million (nearly 33%) but still demonstrates how popular Facebook’s mobile version is to users.
The metrics were released via email with advertisers in mind; a strategy intended to help advertisers better understand their intended audience. Just last month, Facebook beat Wall Street estimates with strong ad revenue totals, amassing $1.6 billion in total ad revenue, including more than $650 million for mobile ads alone.
Facebook also unveiled daily user data in an attempt to move away from the “monthly active users” metric, calling it an “old way of looking at the media world,” according to an email sent out to the media. It makes sense that Facebook is beginning to move toward real-time user data, especially with video ads slated to launch on the site sometime later this year.
A recent report from Morgan Stanley predicted the future Facebook video ad market will surpass $1 billion next year, and could reach as high as $6.5 billion by 2020. The 2014 prediction, should it ring true, would constitute roughly 1% of the country’s entire television advertising market.
Of course, advertisers need to know how often people are using the site, and ideally, what demographic they can expect to find. Tuesday’s announcement was a step in that direction.
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